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Monthly Archives: August 2016

7 Great Small Business Ideas

Career coaching

Want to help and inspire people for a living? Starting a career coaching practice could be the key to doing what you love and making a difference. Through career coaching you can work with clients of all ages, from young people who don’t know what career path to pursue or how to land their dream job, to older people looking for a career change. Help prep clients for interviews, improve their resumes and find their passions.

Online retailer

You don’t have to be a big-box retailer to start an online store. Whether you sell directly to consumers or use a drop-shipping service, all you need is a website and the right e-commerce software to get started. You can sell your own products or items from niche suppliers. Alternatively, if you’re crafty, you can also sell your own handcrafted creations on Etsy or similar online marketplaces.

Event planner

Do you love throwing parties and organizing meetings? Start an event-planning business and turn your passion into a profitable venture. As an event planner, you can help individuals and corporations plan their need to be resourceful and have a keen eye for detail. You will also need the patience to deal with clients’ demands and the ability to stay calm during stressful situations and unforeseen disasters.

ome-based food services

If you love baking or cooking, consider launching a home-based bakery, personal chef or catering business. You can whip up your concoctions for individuals, events, and local businesses and organizations. Not only is it a rewarding opportunity to make money doing what you love, but it’s also a great way to test your culinary chops before investing in a full-fledged brick-and-mortar establishment. Keep in mind that home-based food businesses are heavily regulated, so start by figuring out the rules and regulations in your area.

Errand service

With most people working long hours and juggling personal responsibilities, there’s a lot that gets left undone in the modern household. There’s a growing demand for errand services (picking up dry cleaning, going grocery shopping, etc.), and it only requires having a car and cell phone. Start small, do a good job and word of mouth will spread quickly.

Computer maintenance

Got a tech background? With the proliferation of tablets, smartphones and laptops for every member of the family, there are lots of opportunities to provide private computer services such as anti-virus software installation, desktop cleanups, software downloads and printer hookups.

Social media consultant

If using social media comes as naturally to you as breathing, you may have a career as a social media consultant. There’s no doubt that social media offers unprecedented marketing opportunities for businesses, but only if they know how to use it. Offer your services to help existing businesses integrate social media into their marketing plans.

7 Business Ideas Poised for Success

 Women’s health platform

Aspiring women entrepreneurs looking to make a difference are now in a better position than ever to launch businesses that help other women. An online store that focuses on women’s health needs, or another platform that connects women with important resources and products, could be a great framework for a successful and meaningful business.

Box subscription services

Box subscription services are popping up everywhere in the food, beauty and even pet product sectors, ready to deliver goods right to your door each month. One of the consumer perks is the idea that these subscription boxes are carefully curated just for them based on their likes and interests, and each month, the boxes’ contents are a surprise.

Find a unique product category that’s still untapped by the box subscription industry, or find a way to put a new spin on an existing service, and you could have a lucrative business on your hands. Keep it as inexpensive as possible — according to LearnVest, offering cheaper products will help you stand out from the competition.

Health clubs for millennials

Health and fitness services are being rebranded to become trendier and more sociable. Opening a health club or gym targeted specifically to millennials could be a great way to capitalize on the fitness trend, especially if you focus on creating a strong, fun and engaging social media presence to really connect with young members and potential customers.

Kid-friendly apps

Kids are your future customers, so gaining their loyalty now isn’t a bad idea. According to Common Sense Media, three-quarters of kids have access to a mobile device. This spells a big business opportunity for anyone who can create products or design apps just for kids. And, if they also happen to be educational or promote good health, you’ll win their parents over, too.

Health care consulting

As an independent healthcare consultant, you can offer management and data analysis for organizations like hospitals, labs and therapist offices to help implement solutions to improve efficiency and save money. If you have a marketing or economics degree, this is a great opportunity to put it to use.

Freelancing

Companies are increasingly turning to freelance and contract workers to fill the skill gaps in their staff. It’s not hard to imagine that you could build a whole company around providing freelance services of one sort or another. Some freelance gigs pay by the project and others pay hourly, and the rates can vary greatly. But as you gain more experience, your earning potential will soar.

Mobile consulting

Mobile tech is now a must-have for almost any business, but finding ways to go mobile is a challenge for many business owners. If you can provide affordable mobile solutions to businesses that need them, you’ll find mobile consulting a rich business opportunity.

According to Jamie Turner, founder of The 60-Second Marketer, there will be an ongoing need for mobile assistance based on the increasing number of consumers with smartphones.

“If you’re in business, it’s your job to be where your prospects are. Your prospects are in mobile right now,” Turner said.

4 Keys to a Successful Sales Pitch

 Sales are the lifeblood of any company: No matter how fantastic your product or service is, if customers or clients are not purchasing it, it might as well not exist. That’s why crafting an effective sales pitch is so critical for business growth.

Bob Circosta, the original host of the Home Shopping Network and television’s “Billion Dollar Man,” knows a lot about what it takes to close a sale. It’s not about giving a rundown of the facts and features of your product — it’s about communicating the ways in which it can help the buyer, he said.

“Stop thinking of it just from the perspective of what you have,” Circosta told Business News Daily. “Think about what it will do for others. You need to take your elevator pitch and transcend it … to other people’s perspective [and] solve their problems.”

Circosta advised approaching sales from a helping perspective. Instead of putting pressure on yourself to make the sale, just focus on what the product means to the buyer, he said.

“If [sales reps] focus on how to communicate effectively and help the person, it takes pressure off themselves, and puts the focus and energy where it needs to be,” Circosta said. “A superior salesperson inspires the buyer to feel the benefits of what they have.”

The first contact with a potential customer or client is crucial to setting the tone for the ongoing relationship. Tom Silk, executive vice president atWorkStride, a provider of employee recognition software, said there is power in the first sentence of the sales pitch. But it’s not what you say; it’s how you say it, he added.

“Use tone, energy — stand up and show enthusiasm,” Silk said. “Energy sets the tone of the conversation.”

Moreover, it’s important to establish a connection with the person you’re selling to, said Brian Stafford, CEO of collaboration software company Diligent Corp.

“Establishing rapport is absolutely critical,” Stafford said. “The best sales rep creates a connection with the prospect as early on as possible.”

Whether in person or on the phone, pay attention to the cues that are happening during the pitch, Stafford said. Pay attention to who is speaking, and if it’s an in-person meeting, note the body language. Look for affirmative cues, such as head nods, forward leaning, and open, relaxed postures. If you are getting the opposite, such as crossed arms or other nonresponses, then take a step back.

“I think sometimes, [sales reps] keep plowing ahead even if they aren’t getting the response they hoped for,” Stafford said. “It can be more dynamic to stop and pump the brakes, ask questions, and force them to say what isn’t working for them.”

It is harder to identify these types of social cues over the phone, but they are there if you listen. Silk advised envisioning what is going on in the room and working through the “noise language.” What is being said, by whom and how? Adjust to the silence, and solicit feedback.

“If the plan is not going well, change and adjust on the fly,” Silk said.

This is perhaps the most important part of the sales pitch: Ask someone to take action at the end of a sales presentation, Circosta said. Even if the prospective buyer isn’t ready to make a final decision yet, leaving them with a clear call to action will at least keep the idea of doing business with you fresh in their mind.

“If you don’t ask them for the sale, they probably won’t go through with it,” he said.

Knowing how and when to follow up on a sales pitch is another factor in its success. It would be nice if every sale were closed at the end of the pitch, but that rarely happens. Decision makers need to take time to evaluate the proposal and ensure what you have to offer is going to fix their problem or improve their capabilities.

WorkStride creates a project plan with its potential clients, defining the milestones for follow-up and the best method to do so.

“The whole purpose of the project plan is to let us know when to follow up,” Silk said. “No ‘checking in’ annoying calls. We can make the follow-up calls with a purpose — after a key meeting of decision makers or at the appropriate time in their budget cycle.”

Diligent Corp. employs a similar strategy: “Follow up, and make yourself be a champion of your key contact in the sales process,” Stafford said. “Problem solve with them. What are the things we need to do to get them over the line?”

Above all else, Stafford said the most important thing you can do throughout the entire sales process is to listen to your prospective client.

“Ask questions and listen,” he said. “Figure out what a potential client wants in a product, and then tailor your response to meet it.”

Tips to Create an Effective Marketing Plan

 Most small business owners know the importance of a business plan, which outlines your company’s course for success. One crucial element of that plan is your marketing strategy.

Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that they know their customer base and how to reach them. But an in-depth and detailed approach to laying out your marketing strategy can reveal opportunities from a new audience or potential product line, pitfalls in pricing, competition reaction, and potential reach.

At its most basic, a marketing plan describes who your customers are, where they get information and how you are going to reach them. Robert J. Thomas, a marketing professor at the McDonough School of Business at Georgetown University, said the development of a marketing plan requires that you complete four specific tasks:

1. Develop a very clear and focused insight into why a potential customer would use your business. More specifically, figure out the core need that your product or service will meet. Is it to help your customers get through the day more easily? Do their job more efficiently? Be respected and admired by friends? Your offering should be designed to solve client problems or meet customer needs better than the competition can.

2. Identify your target customers. There are numerous potential customers in most markets, but to succeed faster and better, a small business must study the market and determine the characteristics of its best target customers. The target customer should be described in detail. Create an avatar, or fictional person, who has all of your target-customer attributes, and examine what that person would say, do, feel and think in the course of a day.

3. Identify competitors that would also want your target customers. No matter how original your product or service may be, there is always competition for your target customer’s dollar. Small businesses seldom take the time to study their competitors in depth, or determine competition that may be outside their industry but just as capable of luring the customer away. Preparing to know who that is, what their core competitive advantage is and how they will respond to your offering (price cuts, increased communication, etc.) will help you figure out strategies to combat such losses.

4. Write down your brand-positioning statement for your target customers. Ultimately, your brand and what it symbolizes for customers will be your strongest competitive advantage. You should be able to write down a simple declarative sentence of how you will meet customer needs and beat the competition. The best positioning statements are those that are single-minded and focus on solving a problem for the customer in a way that promotes the best value.

Now that you know the elements of the plan, you need to figure out how you are going to reach that target customer. Aside from traditional print and broadcast media, here are three tech-driven marketing channels that many of today’s business owners utilize.

Social media has become an essential part of businesses’ marketing plans because every type of customer is on some type of platform, such as Facebook, Twitter, Google+, LinkedIn and other networks. Small business owners can feel overwhelmed at the possibilities but should focus on the ones that can benefit them the most.

Brett Farmiloe, founder of internet marketing company Markitors, advised companies that are just getting started in social media to get to know their customers and what platforms they are using.

“Figure out where your customers are spending their time, and set up shop on those platforms,” Farmiloe told Business News Daily. “Develop a content strategy that can be executed internally, [and then] execute your strategy by posting branded content on your selected platforms. While all three steps are key, the biggest one is really determining if your customers are on these platforms.”

Though email marketing may not be a new concept like social media marketing, it is an effective and popular choice for many small business owners. Companies can implement email-marketing techniques in a number of ways, including using newsletters, promotional campaigns and transactional emails. Companies such as MailChimp and Constant Contact make it easy for companies to manage their email campaigns.

Farmiloe noted that companies can set their email marketing efforts apart by segmenting their markets.

“Not all subscribers want to receive the same blast,” Farmiloe said. “Smart email marketers take the time to segment subscribers at the outset, and then continue to segment based on subscriber activity. Through segmentation, companies reduce the amount of unsubscribes, increase open rates and, most importantly, increase the amount of actions taken from an email send.”